Let's be real.

We've all hit this wall before.

No matter if you're Jocko Willink, David Goggins, or Andrew Huberman.

Because even at some point, they've faced the same battle.

And no, I'm not talking about some external obstacle.

I'm talking about the alarm clock negotiation.

You might have experienced this recently or maybe it's been your reality for months.

But if you've never struggled with this, then consider yourself lucky because…

Let me help you picture it this way:

Beep, beep, beep.

The alarm hits. 5:30 AM.

You reach over and silence it. "Just 5 more minutes," you tell yourself.

Then it's 6:00. Then it becomes 6:15. By the time you actually drag yourself out of bed, you're already behind. Rushed. Reactive. Starting the day on defense instead of offense.

You remember when mornings were different. When you'd spring out of bed, attack the day, get your training in before the sun came up. You were sharp. Locked in. Unstoppable.

But now? You're negotiating with yourself before your eyes are even fully open.

And slowly, that version of you who used to dominate mornings has faded—like a fire that's been smothered by comfort and compromise.

You check your phone to see how many times you hit snooze and jolt from the surprise of it being…

4 times?!

"Why can't I just get up like I used to?"

"How did I lose this discipline?"

"Is there a way to get it back?"

It's like all your edge was drained, like an empty well echoing with the memory of sharpness that's long since disappeared.

That's the wall that has every ambitious man stumped at some point, but that can go away because I've discovered the framework you can use to help prevent that.

How?

I wrote a short breakdown on why the morning negotiation happens and the one lever that shuts it down before it starts.

If you want to see it, it’s here.

And it’s where you'll turn even the thickest resistance into nothing but momentum.

You'll feel better knowing that you have this system locked in rather than facing that alarm clock battle every single morning.

Until next time,

Okello Luri

P.S. Next week, I'll be sharing a simple but powerful technique for eliminating decision fatigue before it starts. Stay sharp for it.