Look….
I know I haven’t sent out an email in months, but it’s not because I didn’t have anything to say to you guys. It’s because I realized I was giving you the wrong thing…
Tips. Frameworks. Content.
The guys actually getting results? They weren’t doing it from emails. They had me in their corner, rebuilding their systems and calling them on their bullshit when they started coasting.
So I asked myself: What do men actually need? Not more information.
And here’s what I kept seeing…
Guys in their late 20s, 30s, and early 40s are successful on paper with regular training and good careers, but are completely hollow inside.
They’d lost the fire. The clarity. The discipline that made them dangerous.
Their girlfriends felt it but didn’t say anything. They looked at old photos and barely recognized themselves.
Everything was “fine.” And fine was slowly killing them.
So I spent the last 90 days rebuilding how I work. And I’m opening 20 private coaching spots. Giving you 12 weeks, 1 on 1s, and deep work.
We’re rebuilding everything: Your mornings. Your training. How you lead your relationship. How you show up. The standards you’ve let slip.
Not with motivation. With structure and accountability that doesn’t let you negotiate with yourself.
And if you start today, you’ll become an absolute beast before summer even begins…
We’ll diagnose what’s eroding. If you’re a fit, then I’ll show you how to rebuild yourself on call.
Fair warning. I’m only taking men who are actually ready. No tire kickers.
If you know you’ve lost something and you’re finally ready to reclaim it, let’s talk.
Yours truly,
Okello Luri
P.S. I recorded a short breakdown explaining why most men lose their edge after success and how to reverse it without burning their life down. If that feels relevant, you can read/watch it here